Joanne Le Vene, Author at GovNews

Oct 30

Love35

Appealing to government procurement officers is tricky, but by exploring what public sector marketing offices to, you can speak their lingo.

Playing it safe may not produce desired results in public sector marketing

By Joanne Le Vene Federal, Procurement

Take inspiration from effective government campaigns.

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Oct 12

Love28

Companies need to ensure they have a robust direct mail plan as part of their marketing strategy to win the attention of government clients.

Direct Mail – Effective public sector marketing strategies

By Joanne Le Vene Federal, Procurement

Winning the attention of government clients.

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Oct 04

Love38

KISS, otherwise known as Keep it Simple, Stupid, is a hallmark of good marketing, but how do you apply this to selling to government? Find out more.

More than a KISS – marketing to government made simpler

By Joanne Le Vene Federal, Procurement

Sending clear messages to sell your products and services.

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